A little while ago I been to a talk by Michael Verhulst of Terminal Labs. He made a career of descending into Devops disaster zones and righting things up, and shared some observations. One of his aphorisms was:
Nobody Is Google — Not Even Google
If I understood him right, he meant to say that scalability costs money and businesses flounder on buying more scalability than they need. Or, people think they are Google, but they are not. Even inside Google, only a small fraction of services operate at Google scale (aka planetary scale).
Apparently this sort of thing happens quite often.