Recently it became common to see a mocking of startup founders that add "blockchain" to something, then sell it to gullible VCs and reap the green harvest. Apparently it has become quite a thing. But now they went a step further.
The other day I was watching some anime at Crunchyroll, when a commercial came up. It pitched a fantasy sports site "with blockchain technology" and smart contracts. The remarkable part about it is, it wasn't aimed at investors. It was a consumer advertisement. Its creators apparently expect members of the public — who play fantasy sports, no less — to know that blockchain exists and think about it in positive terms.